I turned one skill into two companies

At 18, I was a broke immigrant kid in the Netherlands. I juggled multiple jobs — waiter, pizza delivery, call center agent. I wasn't building a career, I was surviving. Every paycheck was gone before the next one came.

Then I discovered high-ticket sales. Not the sleazy, pushy kind you see in movies. I'm talking about consultative selling — understanding what someone actually needs and helping them make the right decision. It was the first thing I'd ever been genuinely good at.

"The first thing I'd ever been genuinely good at."

Within 12 months, I replaced all three incomes with one skill: remote closing. I was earning more in a week than I used to make in a month. But the money wasn't the point — the freedom was. For the first time in my life, I could choose how I spent my time.

People started asking me how I did it. Friends, then friends of friends, then strangers on the internet. So I started teaching. That's how Digital Sales Ascension was born — not from a business plan, but from people asking me to share what I'd learned.

"The freedom was the point — not the money."

I became the first person in the Netherlands to specialize in high-ticket sales coaching. Over 3,500 students have gone through the program. I've mentored over 5,000 people across 47+ countries. Some quit their 9-to-5 within months. Some built their own agencies. Some just learned to sell themselves better in any conversation.

In 2024, I moved to Dubai. Not for the flashy lifestyle — for the headspace. Dubai Silicon Oasis gave me the environment to build my second company: Salesflux.ai. It's an AI-powered sales platform built on the same frameworks I teach in DSA, but automated and scaled with artificial intelligence.

Today, I run both companies. I still coach. I still build. And I still believe that the ability to sell is the single most valuable skill anyone can learn — because it's really just the ability to communicate, persuade, and create value.